> One of the main reasons it's so big is the custom, humorous descriptions that go along with each item. Personally, I never read those. I skim the headline, a

> One of the main reasons it's so big is the custom, humorous descriptions that go along with each item. Personally, I never read those. I skim the headline, and look at the deal details if the topic interests me and is a really good deal. There's a difference in content though; with deals I just want the hard facts. With many news articles, I want some well-written copy to add context to otherwise meaningless/bland data. For the Powerball results, the sentence format is a bit more engaging and I can skim it as fast as I would skim a table. If nothing else, it makes me feel like the publisher cares more about the reader.