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Google wants to buy Groupon for the relationships it has built with local businesses, not the revenue model.
by anthonycerra 16y ago
Google wants to buy Groupon for the relationships it has built with local businesses, not the revenue model.
- jdp23 16y agoExcellent point. Even though many of these relationships aren't particularly positive, Google will probably be able to convince most of them to give it another try -- and perhaps package it with SEO to make it even more attractive.
- anthonycerra 16y agoI think it's a move to improve Google's local search capabilities. I don't know how sustainable Groupon's revenue model is in the long run. I'd be curious to know the percentage of new repeating customers that businesses attract after a Groupon deal. Attracting deal seekers is very different from attracting someone who will repeat long term.