> Consumers have shown that price is _the_ most important factor for choosing a flight. Is that fair? Whenever I go to book a flight, none of the factors here

> Consumers have shown that price is _the_ most important factor for choosing a flight. Is that fair? Whenever I go to book a flight, none of the factors here are even available for my perusal. On any flight booking system I've ever used, I've never been able to sort possible flights by "inches of legroom" or "lavatory sink size". All I get is "Price", and a couple other factors which have nothing to do with the aircraft itself. Bruce Schneier estimated [1] that 500 deaths a year are caused by traffic accidents, from people who choose to drive rather than fly because of the hassle of 21st century airport security. Technically, these people aren't airline consumers, then, but they demonstrate that there's a large group of people in the market for transportation 'voting with their wallet' on comfort and convenience rather than price or speed or even personal safety. [1]: https://www.wired.com/2012/04/is-airport-security-killing-500-people-a-year/ https://www.wired.com/2012/04/is-airport-security-killing-50... Maybe a more accurate (and cynical) view would be: all flights today are a terrible experience, so we might as well spend as little money as possible on them. I might be convinced to fly again if some company would at least try to provide a decent experience.