I think you're reading it as Annual Recurring Revenue rather than Internal Rate of Return. For IRR I think 12% is pretty normal, and depending on how good your

I think you're reading it as Annual Recurring Revenue rather than Internal Rate of Return. For IRR I think 12% is pretty normal, and depending on how good your project management is it could easily turn into 0%. But I'm not an accountant so I might be misunderstanding.