There are no smaller steps for him to take. No skills, knowledge, tools, services required. He's not asking how to build a website. No different than other advi

There are no smaller steps for him to take. No skills, knowledge, tools, services required. He's not asking how to build a website. No different than other advice here... don't drink soda... do drink water... don't eat carbs... At some point he just has to do it.