I guess it really depends whether you consider a DRM-protected digital asset to be something which is possible to own vs rent. The button might say "purchase",

I guess it really depends whether you consider a DRM-protected digital asset to be something which is possible to own vs rent. The button might say "purchase", but it's really still a rental. (Yes, I say this from the point of view of someone who has "purchased" dozens of videogames on PSN and Steam, fully aware that any of them could have the plug pulled on them at any time...)