Sure, but they only needed that surge in inventory when the rental was in high demand. But a few copies could be purchased outright to remain on the shelves, av

Sure, but they only needed that surge in inventory when the rental was in high demand. But a few copies could be purchased outright to remain on the shelves, available to rent for market rates, loyalty discounts, etc, for the lifetime of the media itself. The status quo today is far worse.