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Rand's blog post demonstrates that there's now a pretty big disconnect between anchor text keywords and actual link quality - he makes an excellent point that n
by jefflinwood 16y ago
Rand's blog post demonstrates that there's now a pretty big disconnect between anchor text keywords and actual link quality - he makes an excellent point that natural links aren't likely to put the keywords directly into the anchor.
It's such an interesting problem - on one hand, you have autoblogs populating the internet with Made-For-Adsense keyword-stuffed content that would soak up long tail search results, so Google can't just ignore inbound links as a measure of relevance, and on the other, you have keyword-stuffed anchor text links that aren't particularly relevant to the content of the page they're on.
What other page metrics would one use to measure relevancy today that wouldn't be as susceptible to SEO gaming?