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It doesn't take a rocket scientist to figure out that a business who's biggest customers are the general public (amazon.com) and techies (AWS) stands to lose a

It doesn't take a rocket scientist to figure out that a business who's biggest customers are the general public (amazon.com) and techies (AWS) stands to lose a heck of a lot if it develops a brand image as big brother's right hand. Then there's the whole politics/regulation situation, do you really want to risk becoming the poster child for why the tech giants should be broken up? Amazon's facial recognition business is minuscule, why wouldn't they kill it to save face?

angstrom 8y ago
That would ignore the potential it represents. Miniscule today. Amazon already dogfoods this product to handle verification of employee badges so you know the person swiping in is actually the person the badge belongs to. It's a real-time two factor authentication. Security is the foot in the door. On the surface that is not a terrible application.
chrisweekly 8y ago
+1 for "save face" -- nice. :)
- facePanopticon 8y ago
  womp
sandworm101 8y ago
>>do you really want to risk becoming the poster child for why the tech giants should be broken up? Having a national government recognize you as a market-dominating behemoth? As the de facto market leader? If you believe that breakup isn't possible, that government recognition could be a marketing plus.