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How to successfully launch a startup (go-live day)

59 points by Charlie_B 16y ago

soci_rich 16y ago
seems like a pretty good list. I have seen a few of these in the past, and this one seems to capture a lot of the main points.
nhangen 16y ago
Love this, not because of the list, but because the author is asking for help instead of assuming they know everything, unlike many others I've seen with similar pieces.
jkeel 16y ago
Good list! In addition a follow up post about lessons learned from the launch would be interesting as well. It's interesting that Drupal is being used for the startup. Drupal is used on a lot of sites but I don't normally hear much about it in startups. This was something even mentioned at a Drupal conference I attended a couple of weeks back.
- Charlie_B 16y ago
  Thanks! I plan on doing a follow up a couple of weeks after launch. I am also not sure why Drupal isn't more used for startups - it's a powerful way to build a site. I can see that some startups want to build a lot of custom technology, but I didn't find anything Drupal couldn't do without a little tweaking in modules/themes. It also reduced my time to completion and test by a significant amount - not having to deal with a lot of the functionality most sites need anyway.
  - jkeel 16y ago
    Well good luck. I look forward to seeing how things go. My partner and I are also working on a startup using Drupal. We're in early stages though.
jcfrei 16y ago
Do you also have a plan for after the go-live day? I think most of the work will lie in the marketing after you've launched. writing potential, posting to new blogs, refining your product and business plan, etc. BTW. Thanks for the guide, I believe it will help a lot of people here getting the word out.
- Charlie_B 16y ago
  Thanks. I agree, I think most of the real work comes in the months and years after launch, slowly building back links, improving your funnel, trying new advertising channels. This blog is dedicated to my business strategy, what is working, and what is not working, so I'll be including the longer term marketing efforts as well over time. Where I focus initially will depend a lot on the launch reception and initial customer reactions.
csammour 16y ago
Great detailed list! Thanks for sharing and inspiring us! Looking forward to hearing all about your launch experience! Great job!

59 points by Charlie_B 16y ago

seems like a pretty good list. I have seen a few of these in the past, and this one seems to capture a lot of the main points.

nhangen 16y ago

Love this, not because of the list, but because the author is asking for help instead of assuming they know everything, unlike many others I've seen with similar pieces.

jkeel 16y ago

Good list! In addition a follow up post about lessons learned from the launch would be interesting as well. It's interesting that Drupal is being used for the startup. Drupal is used on a lot of sites but I don't normally hear much about it in startups. This was something even mentioned at a Drupal conference I attended a couple of weeks back.

Charlie_B 16y ago
Thanks! I plan on doing a follow up a couple of weeks after launch. I am also not sure why Drupal isn't more used for startups - it's a powerful way to build a site. I can see that some startups want to build a lot of custom technology, but I didn't find anything Drupal couldn't do without a little tweaking in modules/themes. It also reduced my time to completion and test by a significant amount - not having to deal with a lot of the functionality most sites need anyway.
- jkeel 16y ago
  Well good luck. I look forward to seeing how things go. My partner and I are also working on a startup using Drupal. We're in early stages though.

jcfrei 16y ago

Do you also have a plan for after the go-live day? I think most of the work will lie in the marketing after you've launched. writing potential, posting to new blogs, refining your product and business plan, etc. BTW. Thanks for the guide, I believe it will help a lot of people here getting the word out.

Charlie_B 16y ago
Thanks. I agree, I think most of the real work comes in the months and years after launch, slowly building back links, improving your funnel, trying new advertising channels. This blog is dedicated to my business strategy, what is working, and what is not working, so I'll be including the longer term marketing efforts as well over time. Where I focus initially will depend a lot on the launch reception and initial customer reactions.

csammour 16y ago

Great detailed list! Thanks for sharing and inspiring us! Looking forward to hearing all about your launch experience! Great job!