My understanding is that they are using the Pocket organization as a way of managing the ads they now show by default on the new tab page. They call this "recom

My understanding is that they are using the Pocket organization as a way of managing the ads they now show by default on the new tab page. They call this "recommended by pocket". I don't know if it currently makes any money, but showing ads on every new tab opened in their browser certainly has the potential to.