Great article. I did one of the first non-endemic brand deals with a major esports team (Team Liquid) in 2015, with the explicit goal of showing that gamers are

Great article. I did one of the first non-endemic brand deals with a major esports team (Team Liquid) in 2015, with the explicit goal of showing that gamers are athletes. We setup private chefs for them, helped with training, etc. It was a really fulfilling partnership that I was sad to see discontinued after I left.