>I hate watching a 5-minute video when I could skim-read a 30-second block of text instead. But it may be that even if the majority of people feel like that th

>I hate watching a 5-minute video when I could skim-read a 30-second block of text instead. But it may be that even if the majority of people feel like that the people that will watch the video will convert better than the people that will read or skim-read a block of text.