You are right. The problem is that it is not perception of luxury car buyer. First of all Tesla does not have luxury car design, interior does not look as flash

You are right. The problem is that it is not perception of luxury car buyer. First of all Tesla does not have luxury car design, interior does not look as flashy as the one from competition. In addition someone who typically buys top Mercedes model that uses 15 liters of gasoline per 100 kilometers every 3 years, buys new iPhone every two years, flyes 5 times a year to spend holidays in a beautiful but distant locations simple does not give a crap about climate changes. That is obviously such person is very pro-eco and wants to fight climate changes (verbally) and even donates some anti global warming foundation and advocates strict CO emission regulations (especially in developing countries) but the last thing such person would do is to restrict its own consumption.