I was picking up on the independent aspect, not the size aspect, although independent bookshops don't tend to be national chains. Independent in this context i

I was picking up on the independent aspect, not the size aspect, although independent bookshops don't tend to be national chains. Independent in this context includes many different things, most of which I'm not sure are particularly relevant to an online business. You don't get a knowledgeable enthusiastic shop owner to talk to, it isn't a gathering space, it doesn't keep money in the local community. So I'm asking what independent actually means in an online context.