I think the "when we were young" nostalgia might be an important part of the appeal - I rarely drink it now but when I do, it immediately brings back memories o

I think the "when we were young" nostalgia might be an important part of the appeal - I rarely drink it now but when I do, it immediately brings back memories of those times when I was 12 and my grandmother managed to buy me smuggled "digitálky" on the black market - people from Western world can hardly imagine how cool that was, being a proud owner of a digital watch with 7 alarm melodies.