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> Someone with 4,000 Instagram followers and someone with 4 million Instagram followers might both present themselves as influencers, and it's hard to tell who'

> Someone with 4,000 Instagram followers and someone with 4 million Instagram followers might both present themselves as influencers, and it's hard to tell who's legit. One of these is roughly a thousand times more valuable than the other, but we often talk about them as if they're the same. You can keep your sanity by realizing that anyone that is trying to barter for your services with exposure is not a buyer, they're a seller. You can estimate the dollar value of the exposure they're offering, compare it to the asking price of what they want, and either do the deal or not. I think where feelings get hurt is the price/value of the exposure they're selling is so horrible that feelings get hurt or it feels like a scam. What's a post to a thousand followers worth? A few cents, a few dollars? Nothing close to the $300 of food and accommodation they might ask for it.

chrisseaton 8y ago
> One of these is roughly a thousand times more valuable than the other Is 4 million people who aren't your target market really a thousand times more valuable than 4 thousand who are exactly your target market? > What's a post to a thousand followers worth? A few cents, a few dollars? Nothing close to the $300 of food and accommodation they might ask for it. Again, a post to a thousand followers who are exactly your target market, already looking to spend a significant sum of money, and who will take the influencer's recommendation extremely seriously, could be worth far more than $300.
- Beldin 8y ago
  Any situation like that is one where the influencer will not be trying to get free stuff, but will be selling his/her audience. (At least, given an understanding of the situation.) I.e. they are offering their services as an ad-hoc ad agency. That's a far cry from folks asking for freebies for instagram photos. Those are hoping to be mistaken for the first category.
  - chrisseaton 8y ago
    > the influencer will not be trying to get free stuff, but will be selling his/her audience Yes selling their audience... for free hotel rooms and stays in resorts. It's not cash but they're still selling it.
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chrisseaton 8y ago

> One of these is roughly a thousand times more valuable than the other Is 4 million people who aren't your target market really a thousand times more valuable than 4 thousand who are exactly your target market? > What's a post to a thousand followers worth? A few cents, a few dollars? Nothing close to the $300 of food and accommodation they might ask for it. Again, a post to a thousand followers who are exactly your target market, already looking to spend a significant sum of money, and who will take the influencer's recommendation extremely seriously, could be worth far more than $300.

Beldin 8y ago
Any situation like that is one where the influencer will not be trying to get free stuff, but will be selling his/her audience. (At least, given an understanding of the situation.) I.e. they are offering their services as an ad-hoc ad agency. That's a far cry from folks asking for freebies for instagram photos. Those are hoping to be mistaken for the first category.
- chrisseaton 8y ago
  > the influencer will not be trying to get free stuff, but will be selling his/her audience Yes selling their audience... for free hotel rooms and stays in resorts. It's not cash but they're still selling it.

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