There's a popular growth hacking and viral marketing book that talks about how to leverage outrage mobs to create publicity for your releases. The tactic descri

There's a popular growth hacking and viral marketing book that talks about how to leverage outrage mobs to create publicity for your releases. The tactic described seems to be used regularly on many social media platforms, but the author went the extra mile and helped organize physical protests against the product he was tasked with marketing.