It certainly makes sense to try from the "influencer" side. The issue seems to be around the volume of requests and the extremely low bar to claim that you're a

It certainly makes sense to try from the "influencer" side. The issue seems to be around the volume of requests and the extremely low bar to claim that you're an "influencer". From the article: "The Jashita Hotel in Tulum has faced such an overwhelming number of inquiries from “influencers” over the past six months that the hotel has stopped working with them, said Abigail Villamonte, the front desk manager." It's like giving your product away for free to a celebrity as a way of getting it seen in photos and such (can be a reasonable marketing effort for certain types of businesses), and then having a stream of random people asking for it for free too because people see them when they ride the subway or whatever.