* doesn't have anything to do with Mars * * stops reading * * Edit: By way of apology I will make an addendum more in line with the HN aesthetic. Calling you

* doesn't have anything to do with Mars * * stops reading * * Edit: By way of apology I will make an addendum more in line with the HN aesthetic. Calling your software startup Red Planet Labs is a bit like calling your architecture firm Lunar Industries. We are too late in the age of space travel for such 'whimsical' venture names to not be intrinsically confounding.