The Applebook metaphor in the article breaks down because data is infinitely copyable. It's actually costing less than nothing for this hypothetical "Applebook"

The Applebook metaphor in the article breaks down because data is infinitely copyable. It's actually costing less than nothing for this hypothetical "Applebook" to store (copies of) my apples: if there's a disaster back home and my orchard is wrecked, I can partially rebuild from the redundant apples that Applebook has stored. By my calculus, that's a net positive for me.