I had the same sentiment. Not to be harsh against Bloomberg, but it for a few of these the journalist doesn't know what he is talking about. The "sophisticated

I had the same sentiment. Not to be harsh against Bloomberg, but it for a few of these the journalist doesn't know what he is talking about. The "sophisticated tools" to make data portable for example: building it in to any new social network wouldn't be all that difficult, and perhaps adds even a little mental structure over the data since now there are two types of output: the website/app itself, and the portable data export. Sounds good to me.