One thing that we have done with bandsonabudget.com is to get involved in our target community on both a local and national level. Specifically, nationally, we

One thing that we have done with bandsonabudget.com is to get involved in our target community on both a local and national level. Specifically, nationally, we trade/discount services in exchange for festival sponsorship (which usually comes with ad/print/website link). We also write useful blogs/articles/reviews/interview for bands, primarily to drive traffic and serve as link bait. Locally, we book shows/art opening at our store/office space and cut deals with promoters, venue owners, and tastemakers to help build the brand. While we might be different from a traditional SaaS service - we are a web based business with a brick and mortar storefront - it all boils down to engaging your target market/community, often times in a non-salesy/gimmicky way - building trust, respect, and brand awareness is the best way to build a loyal customer base.