Subject A: An actual expert in messaging: http://www.politico.com/pdf/PPM116_luntz.pdf http://www.politico.com/pdf/PPM116_luntz.pdf That is a reference docume

Subject A: An actual expert in messaging: http://www.politico.com/pdf/PPM116_luntz.pdf http://www.politico.com/pdf/PPM116_luntz.pdf That is a reference document I would use to show people how to do messaging effectively. While there may be people who can do that in the media as well, but in general this is a dark art suited to people who want to MAKE reality and not just report reality.