I find it interesting that this discussion takes any interest in the underlying technology, to me that seems utterly irrelevant. Machine Learning largely seemed

I find it interesting that this discussion takes any interest in the underlying technology, to me that seems utterly irrelevant. Machine Learning largely seemed to me to become a term used by academics and engineers to avoid having that discussion about AI, because 5 years ago if you told anyone that you worked in AI they'd think you were building Wall-e. As the ML research paid off there were suddenly some hype around it and that's where marketing came in. You actually have to sell the product. No longer was it enough to tell people you were recognizing cats on the internet - you were developing a DL ML AI CNN for feline categorization. It's like your 4K UHD HDR AMOLED HDTV. When marketing gets involved it's actually quite positive for them to have those associations with the bicentennial man.