I am incredibly drawn to the appeal of refusing to play. It's not only the fact that they take an exorbitant amount of my cash flow, but they also act as a full

I am incredibly drawn to the appeal of refusing to play. It's not only the fact that they take an exorbitant amount of my cash flow, but they also act as a full-stop from having potential customers interact with the content on my website (of which I've built a lot). God forbid the day when Amazon's listing for my product outranks my own domain's ecommerce listing. But, (and I can attest to this myself personally), some people just won't purchase if it's not sold on Amazon. I know when I buy on a third party site, I am very worried about shipping, accountability, giving my CC info out, etc. The peace of mind that Amazon offers is tremendous. I get that. So, there's a huge fraction of my overall volume that I sell on AMZ that diminishes completely when I stop (happens, for example, now, and other times, when inventory runs out). It's a shame but I totally get it.