3 ms·

He addresses this in his book - creating the original "muse" is something that requires huge amounts of work and time. But the objective is to only develop the

He addresses this in his book - creating the original "muse" is something that requires huge amounts of work and time. But the objective is to only develop the kind of business you can later automate, thereby reducing yourself to only 4-hours of busywork eventually - not total "work", mind you - so you can focus on the things you care about. In Tim's case, that "stuff you care about" appears to be creating a personal brand as a sort of life coach / marketing guru. Like all business and self-helpy books, you have to take the 4HWW's subject matter as a skeptic, but there are some great nuggets in the book.

adriand 16y ago
> there are some great nuggets in the book. I typically detest self-help books but a small number of ideas from the book were enough to change my life: not checking email first thing in the morning; checking email at scheduled, limited times during the day; setting critical goals for each day and prioritizing them; and setting short limits on the amount of time I set aside for particular tasks. I don't really care what criticism anyone might want to level at 4HWW (and I'm sure there's plenty), but for me, these simple ideas increased my work enjoyment and productivity tenfold.