When I started out I used to contact companies and try to sell them a site upgrade, generally focusing on something that was better looking. I wonder if now the

When I started out I used to contact companies and try to sell them a site upgrade, generally focusing on something that was better looking. I wonder if now the better opportunity is to demonstrate how much more efficiently you can code their site to increase performance. Reinforcing that with data on how this affects sales and surely you could snatch quite a few contracts.