This isn't Pepsi running an ad campaign that says "give someone a soft drink, it'll make their racism go away". They are turning down business and a denying a

This isn't Pepsi running an ad campaign that says "give someone a soft drink, it'll make their racism go away". They are turning down business and a denying a significant portion of the brand identity that they have constructed in order to make a point and course-correct to be more true to their values. To call this virtue signalling is to betray either a fundamental misunderstanding of what "virtue signaling" means, or a bad-faith attempt to plaster any progressive sentiment as phony.