What "brand?" They sought to dilute it by creating Alphabet, then continued a habit of unreliability in everything that could be said to support their "brand."

What "brand?" They sought to dilute it by creating Alphabet, then continued a habit of unreliability in everything that could be said to support their "brand." If you look at Google/Alphabet, they are a search engine, gmail/gdocs, and somewhat of a device maker. Everything else might be killed off today. Or not. Who knows? Certainly none of us. Regardless, they survive as long as they do as the gadgets that they started as during somebody's 20% time or pre-acquisition ramen-startup era. Might as well be toys.