Patagonia, more so than most brands, is the wrong target for a "virtue signaling" label. They've made many bets[0] and decisions[1] over the years that directl

Patagonia, more so than most brands, is the wrong target for a "virtue signaling" label. They've made many bets[0] and decisions[1] over the years that directly increased costs or decreased revenue to stay true to their mission. It's baked into their history. [0]https://www.core77.com/posts/73853/Patagonias-Materials-Choices-and-Their-Impacts-Part-1-Organic-Cotton https://www.core77.com/posts/73853/Patagonias-Materials-Choi... [1]https://www.patagonia.com/corporate-responsibility.html https://www.patagonia.com/corporate-responsibility.html