I'm not saying anyone who is able to drive a lot of traffic is one of those [negative things]. I'm saying anyone interested in a job post to do that task for a

I'm not saying anyone who is able to drive a lot of traffic is one of those [negative things]. I'm saying anyone interested in a job post to do that task for a startup with an unmentioned level - implied to be very low - of influence on strategy (not to mention compensation or equity) probably is. I would be skeptical of anyone, "user acquisition hacker" or otherwise, who is confident in their ability to drive traffic of "folks who want cars" in a profitable way. That's too broad for anyone without a fortune 500 budget to remotely consider; the first task of this marketing hire should be to redefine and narrow the audience this product targets, and consider whether or not that user actually wants the thing CarWoo is delivering. Smart marketers don't want traffic, they want profits. In hiring a marketer to deliver traffic, they're missing the forrest for the trees.