I think your comment is a lot more insightful than it might appear on the surface. Companies do a ton of market research, if there were some edge to optimizing

I think your comment is a lot more insightful than it might appear on the surface. Companies do a ton of market research, if there were some edge to optimizing your company’s site, I suspect there would have been 10 books on the subject by now. Truth is they don’t do it because they don’t need it. Plain and simple. What exactly would they get other than HNs approval? Your comment struck a cord with me because it’s a conversation I have had in IT millions of times. The real wisdom in any type of endeavor is knowing when it’s ok to cut a corner and when there is absolutely no room for compromise.