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Um, you guys... the PR firm that uncovered this alleged plot is called - wait for it - “Vested”. “Kim, president of the communications agency Vested (the refer
by mindgam3 8y ago
Um, you guys... the PR firm that uncovered this alleged plot is called - wait for it - “Vested”.
“Kim, president of the communications agency Vested (the reference is to the finance term, not the sleeveless layer), attempted to place an order for a client...”
Their website is www.fullyvested.com and their recruiting page is titled In-Vested. Get it? In Vested.
Scroll down the article to the satirical Instagram post with a new definition of “Divest” involving “guys named Chad.”
Announcing it yesterday would have made the prank too obvious.
Hats off to the creative director at Vested for pulling off a masterful stroke of guerilla marketing. Now they are on the radar of tons of finance firms who know that this firm “feels their pain,” so to speak. Well played on all fronts.
- almost_usual 8y agohttps://twitter.com/binnaskim/status/1112800424543780864 https://twitter.com/binnaskim/status/1112800424543780864
- mindgam3 8y agoYeah, I saw the denial... I was still skeptical. But I found what appears to be confirmation by Patagonia: https://twitter.com/patagonia/status/1113110848778768384 https://twitter.com/patagonia/status/1113110848778768384 So at this point I guess I am forced to concede that this is legit, and the fact that this emerged from a company named "Vested" on April Fools is just an absurd coincidence. My bad. "Frequently wrong, never in doubt" <== my motto, due to situations like this
- deleted 8y ago[deleted]
- traek 8y agoNothing here indicates a prank to me. The Instagram post was from half a year ago and is from an account that semi-famous in NY for making fun of finance bros. The author just included it as an example of how the vest is associated with finance culture.
- notyourday 8y agoMidtown uniforms?