Fame is a cost. Some important, meaningful, or even just fun things incur an increased likelihood of accumulating fame, though not all of them. If what you want

Fame is a cost. Some important, meaningful, or even just fun things incur an increased likelihood of accumulating fame, though not all of them. If what you want to do is worth the risk of attracting attention, the tradeoff can be worth it, but I think you're right to say that the cost is growing higher.