Here we have a company that has cobranded with others in the past, but over time there has been a sentiment shift and now it wishes to distance itself from what

Here we have a company that has cobranded with others in the past, but over time there has been a sentiment shift and now it wishes to distance itself from what this particular area of society reflects. It's interesting because it is sort of a rebrand for Patagonia to move away from this market. I have no idea if the numbers of cobranded vests are large and material on their revenue. If I had to guess I would probably say no. However, the public sentiment on this and seeing these vests on wall st and in VC circles could be actually a potentially damaging blow to the brand. One that was originally self inflicted. Based on them looking to move away from this I would have to guess that they aren't really happy with this direction. Kind of like the Colin Kaepernick ads with Nike, though on a much smaller scale.