That's not quite genuine. I feel MoviePass showed that of course //more// demand is accessible if the price of the product is lowered. We already knew this fr

That's not quite genuine. I feel MoviePass showed that of course //more// demand is accessible if the price of the product is lowered. We already knew this from basic economic theory, but MoviePass also showed us a different set details. 1) Which movies were so bad they were not worth the time to watch. 2) A proxy for the average price someone would pay for movies that they would watch (since the service is a self-selecting sample of those that would go to many movies if the prices were lowered). The idea is very stupid as a for-profit business model; it doesn't even have a likely chance for probably being successful. The idea is pretty great if put in to another context, such as one where there's a lottery for the option to buy such a membership and using the collected data as described above.