In my experience its pretty common? Aside from projects like https://opencensus.io https://opencensus.io a lot of other technologies not primarily about tracing

In my experience its pretty common? Aside from projects like https://opencensus.io https://opencensus.io a lot of other technologies not primarily about tracing like service proxies (Envoy, linkerd, etc.) also support various types of tracing based on message id's.