Influencers are regulated by the FTC and have to disclose that they're compensated for the review: https://www.ftc.gov/about-ftc/foia/frequently-requested-recor

Influencers are regulated by the FTC and have to disclose that they're compensated for the review: https://www.ftc.gov/about-ftc/foia/frequently-requested-records/instagram-influencers https://www.ftc.gov/about-ftc/foia/frequently-requested-reco... So ethical or not, it's illegal to not disclose.