Measuring load times and ranking sites that way produces a relative ordering of fast and relevant sites. (Slow sites can still do well if they're faster than ot

Measuring load times and ranking sites that way produces a relative ordering of fast and relevant sites. (Slow sites can still do well if they're faster than other sites.) Making sites implement AMP absolutely ensures that the site is fast. Disclaimer: I work at Google, but not on any AMP related stuff.