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No one with the actual skills you're interested in would be interested in the job you've described. We business hackers want to be involved in customer developm

No one with the actual skills you're interested in would be interested in the job you've described. We business hackers want to be involved in customer development, product-market fit, and shaping strategy for going to market. Anyone interested in a job specifically defined as "driving a lot of traffic right now" is going to be an affiliate marketing / black hat seo / marketing douche who will not add value to your business. This is like a "business guy" founder posting a job to HN asking a programmer to implement his tech spec. I think when you post a job to HN for business folks, you need to demonstrate a little more respect for what a talented candidate could bring to your company. OR... you're looking in the wrong place; go post in an affiliate marketing forum.

il 16y ago
Anyone interested in a job specifically defined as "driving a lot of traffic right now" is going to be an affiliate marketing / black hat seo / marketing douche who will not add value to your business. Now that's just mean. It's very possible to drive lots of traffic without being a "strategist" or vague business guy. Strategy should be the founders' job, they may very well be looking for someone to take care of the nuts and bolts of optimizing campaigns.
- joshklein 16y ago
  I'm not saying anyone who is able to drive a lot of traffic is one of those [negative things]. I'm saying anyone interested in a job post to do that task for a startup with an unmentioned level - implied to be very low - of influence on strategy (not to mention compensation or equity) probably is. I would be skeptical of anyone, "user acquisition hacker" or otherwise, who is confident in their ability to drive traffic of "folks who want cars" in a profitable way. That's too broad for anyone without a fortune 500 budget to remotely consider; the first task of this marketing hire should be to redefine and narrow the audience this product targets, and consider whether or not that user actually wants the thing CarWoo is delivering. Smart marketers don't want traffic, they want profits. In hiring a marketer to deliver traffic, they're missing the forrest for the trees.

il 16y ago

Anyone interested in a job specifically defined as "driving a lot of traffic right now" is going to be an affiliate marketing / black hat seo / marketing douche who will not add value to your business. Now that's just mean. It's very possible to drive lots of traffic without being a "strategist" or vague business guy. Strategy should be the founders' job, they may very well be looking for someone to take care of the nuts and bolts of optimizing campaigns.

joshklein 16y ago
I'm not saying anyone who is able to drive a lot of traffic is one of those [negative things]. I'm saying anyone interested in a job post to do that task for a startup with an unmentioned level - implied to be very low - of influence on strategy (not to mention compensation or equity) probably is. I would be skeptical of anyone, "user acquisition hacker" or otherwise, who is confident in their ability to drive traffic of "folks who want cars" in a profitable way. That's too broad for anyone without a fortune 500 budget to remotely consider; the first task of this marketing hire should be to redefine and narrow the audience this product targets, and consider whether or not that user actually wants the thing CarWoo is delivering. Smart marketers don't want traffic, they want profits. In hiring a marketer to deliver traffic, they're missing the forrest for the trees.