"Gaming Mechanics Applied To X Vertical" I have seen real money spent on something along the lines of "Hey, we're in accounting business! Let's make a Facebook

"Gaming Mechanics Applied To X Vertical" I have seen real money spent on something along the lines of "Hey, we're in accounting business! Let's make a Facebook of accounting where accountants will create profiles and publish their annual and quarterly reports." (details changed to protect the guinnocent.)