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That's what all so called "influencers" do: selling their followers to a highest bidder. Actually, that's what every advertisement business do. I wish this cra
by SergeAx 8y ago
That's what all so called "influencers" do: selling their followers to a highest bidder. Actually, that's what every advertisement business do.
I wish this craze go wider and wider, so people finally stop believing what they are told from billboards, TV screens and social media apps.
I don't think that agency selling places on bus stops has actually tries any of the promoted products.
- ChicagoBoy11 8y agoI think the difference here is that he is actively making a claim which is based on a completely false premise. I know that Roger Federer gets paid a pretty penny to wear a Rolex, but in every ad for it he is still wearing the Rolex; Golfers swear that they trust ball X or club Y, and even though their equipment has been individually engineered to a point that mine never will, they do head to the golf course using those clubs. Giselle Bundchen never says she actually wears Victoria's Secret underwear; she just has pictures of herself taken in it.
- thwythwy 8y agoInfluencers are regulated by the FTC and have to disclose that they're compensated for the review: https://www.ftc.gov/about-ftc/foia/frequently-requested-records/instagram-influencers https://www.ftc.gov/about-ftc/foia/frequently-requested-reco... So ethical or not, it's illegal to not disclose.