3 ms·
We have a VP Biz Dev, which is a totally different role. He's responsible for creating a pipeline of deals with big companies like KBB, AutoTrader, Cars.com, et
by myoung8 16y ago
We have a VP Biz Dev, which is a totally different role. He's responsible for creating a pipeline of deals with big companies like KBB, AutoTrader, Cars.com, etc. It's a process that moves incredibly slowly.
We're looking for someone who can help us drive a lot of traffic right now and in ways that aren't necessarily traditional.
- javery 16y agoOne more detailed note - you guys are using retargeting without a frequency cap. I went to your site from a link on HN and have seen tons of ads for you guys on doubleclick even though I am not in the market for a car. Adding a frequency cap on that will help out big time on your CTR and return on those campaigns.
- myoung8 16y agoThat's a good point, thank you.
- bl4k 16y agoVP of Marketing? I see what you mean now, you want to find somebody who can drive traffic, but most people who apply for jobs after grepping for marketing don't have the tech/dev skills that you are looking for. Hard role to fill - are the founders doing this work atm? Somebody mentioned this down below, but you should setup an affiliate network. There are tons of affiliate marketers out there who do nothing all day but drive traffic. I am surprised that they haven't already approached you - every startup I have launched we have received emails from potential affiliates/online marketing partners after being featured in blogs etc. These guys (there is an entire community out there) are always actively looking for new sites to promote to their networks (usually websites and mailing lists) Checkout Commission Junction (cj.com) and hang out on the boards that these guys do, like Sitepoint and Webmasterworld/online_marketing