And there is the distinction. Spending large amounts of their own money to get massive traffic is EXACTLY what good marketers do. They can get the exposure a co

And there is the distinction. Spending large amounts of their own money to get massive traffic is EXACTLY what good marketers do. They can get the exposure a company like Facebook gives developers. A great marketer can build something in a week that can make him hundreds of thousands of dollars. The best hacker, unless he has marketing support can not. This is not to say hackers are less valuable than marketers, nothing is further from the truth. But, in some cases, top marketers can create a lot more value for themselves more quickly than top hackers.