I think another name for what you're looking for is Growth Hacker http://startup-marketing.com/where-are-all-the-growth-hackers/ http://startup-marketing.com/wh

I think another name for what you're looking for is Growth Hacker http://startup-marketing.com/where-are-all-the-growth-hackers/ http://startup-marketing.com/where-are-all-the-growth-hacker... I spend a fair amount of my time doing this - but really another side of this is analytics and testing / experimentation systems. It isn't all about the campaigns. I should also mention that my current role wasn't the result of a post but just something everyone agreed I should do.