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Because consumers want it. Consumers used to pay 50 cents for a cup of coffee. Now they pay $5. That didn't happen because of government nudging. It happened be
by mbostleman 8y ago
Because consumers want it. Consumers used to pay 50 cents for a cup of coffee. Now they pay $5. That didn't happen because of government nudging. It happened because a different demand was created.
- tzs 8y agoA fancy $5 coffee drink looks, tastes, and smells different from a 50 cent cup of coffee. A kilowatt hour of electricity that came from the dirtiest coal plant in the universe and a kilowatt hour of electricity that came from whatever the cleanest source is are completely indistinguishable when they come out of my sockets and go into my appliances.
- mbostleman 8y agoTrue. But people are very aware of green branding in any form that it presents itself. Idaho's population growth was 2.1% in 2018, tying with Nevada for the highest in the country. I assume this is largely driven by similar population growth in Boise in the same period which was the highest in the top 100 cities in the US by population. I don't have data on this, but given what Moody's says is the demographic driving this (tech workers from the Bay Area and Seattle), I would think that all else being equal, this green image is a huge draw for the state.