Sure, say a company desires to broaden their customer base so they are less reliant on a small set of large customers. A goal could be "30% of net revenue shoul

Sure, say a company desires to broaden their customer base so they are less reliant on a small set of large customers. A goal could be "30% of net revenue should come from companies with less than $100M in revenue". Its strategic, specific and measurable (we are at 5% and need to get to 30%) but it doesn't say how. Focus on a specific industry? Launch a new product? Restructure the sales org?