To play devil's advocate, we don't know how sucessful they would be if they followed a more orderly model. Not saying they wouldn't be, but it's entirely possi

To play devil's advocate, we don't know how sucessful they would be if they followed a more orderly model. Not saying they wouldn't be, but it's entirely possible that they are successfull in spite of, not because of how they operate in much of the business. Given that the vast majority of their revenue comes from just one place, advertising, which seems to be run in a much more cautious manner, there is an argument that this might be the case.