I wasn't claiming it was well known, in this case I don't think it matters. I assumed anyone that really cares would throw up an arrow and some blinking text po

I wasn't claiming it was well known, in this case I don't think it matters. I assumed anyone that really cares would throw up an arrow and some blinking text pointing at it. Yes, this will be ugly, just like every site I visit asking if they can send me private messages whenever they want is ugly. That said, the bell icon not being intuitive doesnt stop YouTube. Likewise, channels switched to "like, comment, subscribe, and don't forget to hit the bell." Literally overnight. I just see this concern as a non issue.